Since its inception in 2000, MISSHA has stood steadfastly by its customers, attentively listening to their skincare narratives and concerns. Guided by these insights, the brand formulates solutions centered on functionality and effectiveness, aiming to provide everyone with an opportunity to embrace the beauty crafted through the voices of its customers.

From the renowned Time Revolution line, cherished by over 10 million patrons, to the global success of its BB Cream with over 100 million units sold worldwide, MISSHA has transcended K-beauty to become a trusted global beauty brand. With a loyal following exceeding 10 million customers worldwide, MISSHA continues to be a beacon of quality and innovation in the skincare industry.